As part of the continuous efforts made by the Cooperative Association of Farmers North of Medina to serve farmers and enhance agricultural efficiency, Mr. Musleh bin Mudhi Al-Muhammadi, Chairman of the Board of Directors of the Association, held a high-level meeting at the headquarters of the National Center for Palms and Dates in Riyadh with Dr. Mohammed bin Fahd Al-Nuwairan, CEO of the Center.
The meeting addressed a number of key topics related to the development of the palm and date sector in the Medina region, with a primary focus on the challenges and obstacles facing farmers in the Wadi Al-Hamd area, particularly those associated with crop marketing operations, quality standards, contract farming procedures, and laboratory testing, aiming to increase acceptance rates and enhance economic returns for farmers.
For his part, Mr. Musleh Al-Muhammadi reviewed the association's prominent achievements during the past period, as well as its ongoing and future projects aimed at supporting sustainable rural development, emphasizing the importance of institutional integration with the National Center for Palms and Dates to overcome operational difficulties. In turn, Dr. Mohammed Al-Nuwairan expressed the Center's continuous keenness to support farmers and dedicated agricultural cooperatives, and to develop marketing and technical mechanisms that ensure the enhancement of Medina dates' competitiveness in local and international markets, in line with the objectives of Saudi Vision 2030 in achieving food security and sustainable development.
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