As part of the Cooperative Association of Farmers North of Medina's efforts to develop human capabilities and improve institutional performance efficiency, a number of training courses were implemented for employees and association members, in cooperation with specialized training entities. The training programs included two main courses: the first titled "Marketing Challenges and Strategies" focusing on developing modern marketing skills and dealing with market challenges, and the second titled "Deep Impact on Product Behavior" aiming to understand consumer behavior and its impact on marketing decisions. The courses targeted qualified individuals and association members, implemented in cooperation with specialized consulting entities and technical teams. The courses achieved positive results including enhanced marketing awareness among participants, acquisition of practical skills in market analysis, improved marketing planning quality, and increased interaction and participation among members.
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Summary of training courses implemented during 2025
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