The Cooperative Association of Farmers North of Medina launched the "Innovation and Community Awareness" initiative, aimed at enhancing innovation and agricultural awareness in society by supporting innovative projects related to palm products, and organizing festivals and awareness events that connect the community with the agricultural sector. The initiative seeks to spread agricultural culture among community members and create new entrepreneurial opportunities that contribute to diversifying income sources and enhancing the local economy. The initiative includes organizing exhibitions and awareness events targeting different groups of society, including youth and women, to introduce them to the importance and opportunities of the agricultural sector, and encourage them to innovate and be creative in this field, contributing to building an aware community that participates in sustainable agricultural development.
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